https://ironact.net/blog Notes on AI, marketing, and the space between, from the Ironact team. en Mon, 06 Jul 2026 00:00:00 GMT https://ironact.net/blog/one-thesis-not-ten-tools https://ironact.net/blog/one-thesis-not-ten-tools A stack of disconnected point solutions never adds up to a point of view. The case for building marketing products from one thesis instead. Mon, 06 Jul 2026 00:00:00 GMT https://ironact.net/blog/influencer-seeding-automated https://ironact.net/blog/influencer-seeding-automated Seeding is simple to describe and punishing to run at scale. Here is which parts an agentic workflow can carry, and which parts stay human. Thu, 02 Jul 2026 00:00:00 GMT https://ironact.net/blog/measuring-share-of-voice https://ironact.net/blog/measuring-share-of-voice The method behind scoring brand visibility across ChatGPT, Perplexity, Gemini, and Claude, described plainly and without any invented numbers. Thu, 25 Jun 2026 00:00:00 GMT https://ironact.net/blog/what-is-geo https://ironact.net/blog/what-is-geo SEO optimized for blue links. GEO optimizes for answers. Here is the practical difference, and why it matters now. Thu, 18 Jun 2026 00:00:00 GMT