Blog
Notes on AI, marketing, and the space between.
July 6, 2026 · Mark Kim
Why marketing needs one thesis, not ten tools
A stack of disconnected point solutions never adds up to a point of view. The case for building marketing products from one thesis instead.
July 2, 2026 · The Ironact team
Influencer seeding, automated
Seeding is simple to describe and punishing to run at scale. Here is which parts an agentic workflow can carry, and which parts stay human.
June 25, 2026 · Abel Ko
How we measure share of voice across LLMs
The method behind scoring brand visibility across ChatGPT, Perplexity, Gemini, and Claude, described plainly and without any invented numbers.
June 18, 2026 · Abel Ko
What is Generative Engine Optimization?
SEO optimized for blue links. GEO optimizes for answers. Here is the practical difference, and why it matters now.